KINGFISHER PLC
KINGFISHER PLC
Home and DIY giant, Kingfisher are known across the UK and Europe for their well known quality and affordable prices in shops such as Screwfix, B&Q, Brico Dépôt and Castorama.
Brief: To create new on brand content for the in-house names such as GoodHome, Erbauer, FloMasta and Site to name just a few…
Output: Very successful online social content, along with new product launches and tonnes of product videos for online retail websites, all produced, shot and edited with our in-house team.
Site
Kingfisher’s premiere clothing brand for worksites and heavy duty jobs, we were tasked to produce a range of campaign commercials introducing the latest innovations in the clothing brands catalogue.
A series of 6 videos were produced each focusing on one item of clothing and its unique characteristics.
GoodHome
The contemporary go-to for all things DIY and decor. For this project we built a multi functional set that could be easily adapted to switch up the looks for each colour and vibe. This was a cost effective and efficient way to maximise our creativity with the one studio. Each colour reflected the personality of the character and the mood of their space, accompanied by some beautiful still life imagery from the photography team.
Erbauer
With the summer sun came our biggest shooting season. With, only one tool up to the job… well a few tools, in the form of the latest petrol powered garden and outdoor machines from Erbauer.
The pro brand offered by B&Q and Screwfix needed a cinematic and moodier style conveyed here with the gritty woodland look.
Over several weeks we shot multiple videos for each of the products in the line up including some sexy super slow-motion for these powerful hero products.
Titan
In a similar vain to Erbauer, Titan is known best for its affordability and will likely be found in most DIY-ers toolkits.
They too launched a more accessible range of power tools for people who need the grunt of an engine but at an easier to swallow price tag.
As this was aimed at a lower performance demographic, the commercial series reflected this with a more approachable look and feel.